The IAB UK Podcast

The Value of Targeted Advertising in Europe, with Dr Daniel Knapp

In this week’s episode James talks to Dr Daniel Knapp, Chief Economist at IAB Europe, about his recent paper, The Wider Socio-Economic and Cultural Value of Targeted Advertising in Europe, in which Daniel makes a compelling case against a Europe-wide blanket ban on targeted advertising. In this chat, James and Daniel talk in depth about SMEs who rely and thrive on targeted advertising and cover the role of relevancy, Europe’s ability to compete on a global scale with such a ban in place and why even the term 'targeted advertising' seems to have negative connotations. Download the paper and get more information <a href="https://iabeurope.eu/knowledge-hub/the-wider-socio-economic-and-cultural-value-of-targeted-advertising-in-europe/" rel="noopener noreferrer" target="_blank">here</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.