The IAB UK Podcast

The changing world of influencer marketing, with TRIBE, Rocket, Lana 'The Stylish Voyager' & Evan Edinger

In this episode, James welcomes back Rocket CEO James Erskine &amp; Beth Oddy, UK Client Director at TRIBE to get into what’s changed in the world of influencer marketing since they spoke in 2020. This time, they are joined by blogger Lana,@thestylishvoyager on Instagram and YouTuber Evan Edinger. With Lara all about travelling and Evan a US expat living in Britain, they discuss how the last 18 months of lockdowns have impacted the content they make, ‘difficult second album’ syndrome and dispel the myth that influencer marketing is somehow unattainable and unsuitable for small brands. Check out Lana at https://www.instagram.com/thestylishvoyager and Evan at https://www.youtube.com/evan Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.