The IAB UK Podcast

Stay Engaged 2021: 'Rising StAR' with Havas Media's Marek Wrobel

Emerging technologies are transforming media and marketing, but this is not a linear process – there are successes and disappointments, hype and ‘fad’ labelling. However, some of these technologies do become ‘rising stars’ and there is no better example of this than the journey augmented reality has been on – from a gimmick to what Harvard Business Review now calls an essential technology. In this session, Havas Media’s Marek Wrobel looks at the past, present and future of AR - charting how it has evolved from Pokémon Go to a valuable storytelling platform during the pandemic. Marek also dives into what’s next, with AR try-ons, 3D models and AR portals becoming main-stays in the marketing strategies of many brands. Stay Engaged 2021 is hosted in partnership with <a href="https://www.quantcast.com/" rel="noopener noreferrer" target="_blank">Quantcast</a>, creators of a new and innovative intelligent audience platform. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.