The IAB UK Podcast

Gaming Week Special: the future of games with Admix

This week’s episode is part of Gaming Week, the second of four emerged and emerging specialism weeks also covering Ecommerce, Connected TV and Audio running throughout 2021. For this special episode, James chats to Admix’s Nigel Morris and Alex Faust about why brands and agencies are rethinking their attitudes to games and gamers, before gazing into the near future - from 3D and in-game commerce to virtual festivals and events. If you want to get further into the wide world of Gaming and the incredible opportunity for advertisers, check out our <a href="https://www.iabuk.com/news-article/iab-uk-launches-guide-gaming" rel="noopener noreferrer" target="_blank">Guide to Gaming</a> and watch all the events forming part of Gaming Week at iabuk.com. Finally, thank you very much to our Gaming Week sponsor Bidstack. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.