The IAB UK Podcast

Stories of Ramadan with Miriam Faber and Basma Khalifa

To mark the start of Ramadan, James is joined by Miriam Faber, Facebook's Content and Campaigns Lead for Northern Europe, and Basma Khalifa, the director and film maker behind Facebook's 'Stories of Ramadan'. In this episode, Basma and Miriam talk about how brands can better serve the millions of Muslims fasting this month, how non-Muslims can be supportive allies to colleagues and friends who are observing Ramadan, as well as looking forward to the opportunities and possibilities for companies when it comes to Eid al-Fitr in May. Find out more about Basma at <a href="www.basmakhalifa.com" rel="noopener noreferrer" target="_blank">basmakhalifa.com</a> and check out Facebook's Stories of Ramadan at <a href="www.facebook.com/business/m/sharedbyfacebook/insights/ramadan-for-growth-markets " rel="noopener noreferrer" target="_blank">facebook.com/business/m/sharedbyfacebook/insights/ramadan-for-growth-markets </a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.