The IAB UK Podcast

IAB UK Connected | Episode 13: Peter Field

A bumper episode with an industry legend: IAB UK's CMO James Chandler speaks to Godfather of Effectiveness Peter Field, co-author of advertising bible 'The Long and The Short Of It'. Listen as James and Peter discuss highlights from his <a href="https://business.linkedin.com/marketing-solutions/blog/linkedin-news/2020/advertising-in-recession-long-short-or-dark" rel="noopener noreferrer" target="_blank">latest paper</a> 'Long, Short or Dark: a guide to advertising best practice in recessions', how the current crisis shapes up against previous economic recessions, the "bounceback", his take on brand building in digital, and Direct to Consumer brands. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our <a href="https://iabuk.com/connected" rel="noopener noreferrer" target="_blank">IAB UK Connected hub</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.