The IAB UK Podcast

IAB UK Connected | Episode 12: Steph Douglas, Don't Buy Her Flowers

James is joined by another Direct to Consumer (DTC) brand on the latest episode of the IAB UK Connected Podcast. Steph Douglas is the founder of Don't Buy Her Flowers a 'thoughtful gifting company'. She shares how lockdown has affected her business and how a small initiative to show love for key workers had a huge impact. Find out more about Steph and her business in <a href="https://www.youtube.com/watch?v=QIpbRmnKWEs" rel="noopener noreferrer" target="_blank">this film</a>, part of our <a href="www.iabuk.com/bornonline" rel="noopener noreferrer" target="_blank">Born Online</a> study into DTC brands. For more information about how we are supporting our members at this time, as well as resources and trends from across the industry, take a look at our <a href="https://iabuk.com/connected" rel="noopener noreferrer" target="_blank">IAB UK Connected hub</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.