The IAB UK Podcast

IAB UK Connected | Episode 6: Emily Roberts, BBC Global News

With latest figures suggesting that the newspaper industry stands to lose £50 million due to keyword blocking during the Coronavirus outbreak, <a href="https://www.iabuk.com/news-article/content-verification-guide-how-implement-brand-safe-strategy" rel="noopener noreferrer" target="_blank">content verification</a> is back in the spotlight. In this episode, James Chandler talks to BBC Global News' Programmatic Trading Manager for EMEA, Emily Roberts, about how the BBC's commercial arm are tackling this issue. Emily also discusses the role of trusted news at the moment and why social distancing might be the perfect time to borrow a dog... For more information about how we are supporting our members at this time, as well as resources and inspiration from across the industry, take a look at our <a href="https://iabuk.com/connected" rel="noopener noreferrer" target="_blank">IAB UK Connected hub</a>. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.