The IAB UK Podcast

Season 2 Episode 10: Emerging Digital

Season 2 Episode 10: Emerging Digital The IAB’s Head of Marketing Tom Stevens takes the reins in the final episode of season 2, with a roundtable looking in more detail at two areas of emerging digital: emotional targeting and camera marketing. Unruly’s Becky Waring and Snap’s Ed Couchman help us understand these two areas in more detail and what to expect in future. Charlie Glynn from Havas shares a bitesize look at programmatic with Two Minutes on Bid Shading and the IAB’s Sophia Haynes lets us in on plans for the project she’s leading on Direct To Consumer brands. She also looks back at this season of the podcast and recalls some of her highlights. To round off the season, we catch up with IAB UK CEO Jon Mew and learn about his extraordinarily talented ears. See the Engage highlights <a href="https://www.iabuk.com/news-article/engage-2019-watch-sessions" rel="noopener noreferrer" target="_blank">here</a> IAB UK are hiring - <a href="https://www.iabuk.com/standard-content/iab-uk-marketing-manager" rel="noopener noreferrer" target="_blank">find out more</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.