The IAB UK Podcast

Season 2 Episode 4 | We're all ears

Ad tech, advertisers, agencies, lend us your ears for Episode Four, as host James Chandler turns his attention to all things aural. Global’s Guy Jones and Acast’s Chris Wistow join our roundtable to talk all things audio, while sound connoisseur Sam Crowther gives us a whirlwind explanation of Sonic Branding in Two Minutes On. We can confirm that no blue hedgehogs were hurt in the making of this segment. The inside track on life at the IAB comes from our brand new Standards Manager Keren Tal talking about the upgrade to the Gold Standard and Catherine Cribbin returns to the podcast to share some highlights from Digital Britain last week. The episode concludes with James grilling the Guardian’s Nick Hewat and leaving us all wondering why he isn’t allowed to return to Cuba… <a href="https://www.iabuk.com/news-article/iab-uk-announces-gold-standard-11-updates" target="_blank">Read about Gold Standard 1.1 here</a> <a href="https://www.iabuk.com/news-article/digital-britain-2019-there-has-never-been-more-important-time-us-get-it-right" target="_blank">Find out what happened at Digital Britain and watch the film here</a> Update: in Overheard at the IAB, we referenced the Become the Editor session at Digital Britain but forgot to mention that Grazia were also part of that brilliant collaboration of publishers and news brands. Sorry Grazia. Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

IAB UK is the industry body for digital advertising, committed to building a sustainable future for digital advertising. We do this by bringing the industry together through our 1,200 members - including media owners, agencies, ad tech and brands - to tackle and address the big issues, celebrate digital and help businesses prepare for the future. Hosted by CMO, James Chandler, The IAB UK Podcast is released weekly and features interviews with guests, the latest trends and insightful thought leadership. Find out more about the IAB at <a href="http://iabuk.com" rel="noopener noreferrer" target="_blank">iabuk.com</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.