334. The Operating System of a Product Based Business, Balancing Life with Business Growth + How to Get Those Early Customers with Danielle + Kayleigh from Clearstem Skincare

If you have a growing product- based business, or are wanting to know how to start an online product store, tune in to hear BTS of the skincare brand that’s going viral. We’re getting an in-depth look at the strategies it takes to build a successful business AND what it actually looks like to run a fast growing company as you scale. In this episode, Danielle + Kayleigh, co-founders of CLEARSTEM Skincare share everything with me from the operating systems they use to run their product- based business to the best marketing advice they received in the beginning of their business. Something CLEARSTEM Skincare embraced early on was connecting with their customers and they’re sharing how they took their company from selling their flagship serum in one clinic, to building a full product line and selling internationally. HIGHLIGHTS What to consider when starting and creating a product-based brand How CLEARSTEM went from their flagship serum being sold in the clinic to building a full product suite, selling online and creating an educational platform on their Shopify site The best marketing advice they received at the beginning of their business that they still use today The platforms, tools & structure CLEARSTEM uses as a virtual team Why Kayleigh and Danielle invest in a co-founder Executive Coach LINKS Use the code BOSSBABE for 15% OFF at clearstemskincare.com FOLLOW bossbabe: @bossbabe.inc Natalie Ellis: @iamnatalie CLEARSTEM: @clearstemskincare