Media Briefs: Yes, you can use Apple News to build first-party data

No, Apple doesn’t share customer data directly. But there are some clear pathways for publishers to leverage and drive first-party data capture in the app.

In a change from our regular weekly shows and our Conversations panel discussions, this is a short, sharp sponsored episode – just 10 minutes – with a senior executive from a vendor working with publishers to make their businesses better.

This episode Peter speaks with with Kieran Delaney, CEO at Apple News specialists FlatPlan, about how publishers can make the most of the platform. Despite its rigid policies on sharing consumer data, there are ways publishers can funnel readers to their own properties to capture data there. Kieran also explains why Apple News is worth investing time into compared to social media, and how to get started.

This Media Briefs episode is sponsored by FlatPlan. More than 145 million people read 5 billion articles on Apple News every month and FlatPlan empowers publishers to reach this huge audience in beautifully branded publications, on optimised articles built to maximise growth on the platform.

With clients ranging from Bauer Media to ITV, FlatPlan handles all the heavy lifting including delivery, reporting and optimisation. Reduce months of development work to a no-code solution that works with any CMS and maximize the effectiveness of your content with tools built to scale audience growth quickly.

Learn more about FlatPlan on their website, or book a demo.