How To Make Slogans Great Again

Yes We Can. Are you Thinking What We're Thinking? Labour Isn't Working. New Labour, New Britain. Take Back Control.

When it comes to campaign slogans, what separates the good from the bad? And how are they being used to sell Rishi Sunak and Keir Starmer?

Matt Chorley is joined by Daniel Finkelstein, Polly Mackenzie and Peter Mandelson to pick their favourite campaign songs - and Peter sings along.

Music:

We'll Be the Change - Liberal Democrat Community Choir

Meet The Challenge, Make the Change - Eddie Bayliss

Heartlands - Mike Batt 

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