TED Business

The secret ingredients of great hospitality | Will Guidara

<p>Restaurateur Will Guidara's life changed when he decided to serve a two-dollar hot dog in his Michelin-rated restaurant, creating a personalized experience for some out-of-town customers craving authentic New York City street food. The move earned such a positive reaction that Guidara began pursuing "unreasonable hospitality" full-time, seeking out ways to create extraordinary experiences and give people more than they expect. In this funny and heartwarming talk, he shares three steps to crafting truly memorable moments centered in human connection — no matter what business you're in. After the talk, Modupe shares a collaboration-sparking activity to help you connect with the people you work with.</p>

<p>Whatever your business conundrum, there’s a TED Talk for that—whether you want to learn how to land that promotion, set smart goals, undo injustice at work, or unlock the next big innovation. Every Monday, host Modupe Akinola of Columbia Business School presents the most powerful and surprising ideas that illuminate the business world. After the talk, you'll get a mini-lesson from Modupe on how to apply the ideas in your own life. Because business evolves every day, and our ideas about it should, too.</p>