10 New Rules When Working With Home Buyers
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How do you articulate the value you bring when representing a buyer in a real estate transaction? YOU know what you do, but how do you explain it in such a way that a buyer understands your value, the required Agency forms, and everything involved to make it to the closing table?
Ultimately, every buyer prospect, every contract, and every negotiation is different, but your value should be consistent for all situations and clients. How you conduct yourself, and how you present to each buyer prospect should not vary by situation.
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Follow the same best practices for all prospects in all situations, and you should have nothing to worry about. In fact, you will become known as a true professional and receive repeat and referral business as a result of doing the best job possible for your clients.
Top 10 Reasons Buyers Will Work With You!
Note: It's not enough to make these conversation points. You will discuss all of these items (and more), using your Buyer Presentation which you receive in Premier Coaching. This will not only keep you compliant with Agency forms and Disclosures but will ensure your buyer clients see you as the professional that you are.
1. Know Your Client's Needs; do a real drill-down: By using a buyer pre-qualification questionnaire (script), you'll discover exactly what your buyers are looking for, what they qualify for, etc.
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2. Educate your clients regarding mortgage options (if they're not all cash). 30-year fixed, 20% down, standard-issue mortgages are still right for some buyers, but in order to achieve better interest rates and payments, they may need a different mortgage product.
3. Strategize for the win. Are your buyer clients also listing clients? Are they relocating?
4. Actually FIND the home. Inventory is scarce, and will likely stay scarce for the immediate future, possibly even for most of your career.
5. Advise your buyer clients based on market knowledge.
6. Write an offer that will WIN the home they want. Understand what the seller is desiring, beyond just price.
7. Once you've won, you'll need to help them through the contingencies, inspections, the appraisal process, and the final walk-through.
8. Communication. Every time there's a survey that goes out to recently closed real estate clients, their #1 complaint is always the same.
9. The closing itself. Final removal of financing and inspection contingencies, the pre-closing walk-through, and review of the closing documents.
10. Post-closing follow up. From a closing present to handling any questions about appliances or equipment, you're the go-to person.
All 10 points are things that professional, experienced agents practice already. These are the same agents who have no fear of any changes resulting from the commission lawsuits. Make sure YOU join their ranks by following these best practices every time. For help in turning these points into your scripted presentation, simply sign up for Premier Coaching today for free!