Radio Atlantic

The Last Days of the Barcode

Editor Saahil Desai walks us through the surprising history of the barcode, from its origins in the grocery business to its role in remaking our consumer habits and appetites. The bar code allowed grocers to stock infinite varieties of everything, which led us to expect infinite varieties and made us the shoppers we are today. Both the grocery shelves, and our inner selves, would be unrecognizable to the grocery magnates of the ‘70’s. 

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The Atlantic has long been known as an ideas-driven magazine. Now we’re bringing that same ethos to audio. Like the magazine, the show will “road test” the big ideas that both drive the news and shape our culture. Through conversations—and sometimes sharp debates—with the most insightful thinkers and writers on topics of the day, Radio Atlantic will complicate overly simplistic views. It will cut through the noise with clarifying, personal narratives. It will, hopefully, help listeners make up their own mind about certain ideas.
The national conversation right now can be chaotic, reckless, and stuck. Radio Atlantic aims to bring some order to our thinking—and encourage listeners to be purposeful about how they unstick their mind.