What Makes Propaganda Effective?

We talk with Peter Pomerantsev, whose new book, How to Win an Information War, is about the man he describes as the "forgotten genius" of propaganda. Throughout WWII, Sefton Delmer ran propaganda campaigns for the British against Hitler's regime. Some of those efforts bordered on pornography. We'll also talk about witnessing Putin's use of disinformation when Pomerantsev worked in Russia, and his work as the co-founder of a project documenting Russian war crimes in Ukraine.

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