Buyer Agents: How To Prove To Buyers Why You're Worth It $$
It's a fact. Buyer-side commissions are no longer a guarantee or entitlement. You can't just assume you'll be receiving X% on every transaction. Though this seems like a whole new stress-inducing worry for many of you, the fact is that commissions have never been a set amount, just an expectation or a tradition in many markets.
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Builders don't all pay the same buyer-side commissions, and some don't pay ANY buyer-side commissions. For Sale By Owners are the same. It's time to prove your worth on the buyer's side because now you may have to ask your buyers to pay all or some of your fees.
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As of July 1st, obtaining the buyer agreement is no longer an option but a requirement. You must prove your worth before you ask for the buyer's commitment to you!
This brings us to your burning question: How do you provide overwhelming VALUE to your buyer clients? How can you become more comfortable asking for an exclusive buyer agreement and solidify the expectation that you will be paid for your hard work?
Your immediate focus must be to upgrade how you're doing business with your buyers. If you're looking for a 'North Star' to guide you, here it is:
Articulate your value in specific, transparent terms that show overwhelming value to your prospects, who will become loyal clients.
In other words, what is your 'USP'—your unique selling proposition? What makes you different?
Why should a buyer hire you (and agree to pay your fee potentially) versus:
a) going directly to the listing agent
b) trying to work with multiple agents (especially given the limited inventory issue)
c) go directly to a new build salesperson, convinced they don't need you
d) try to negotiate on their own with a For Sale By Owner
e) get licensed themselves
f) hiring an attorney to write up their offer
Your buyer presentation will accomplish the following:
-Focus on what's most important to them and how you'll deliver on those needs
-Explain the buying process
-Discuss what they can expect from you and what you'll expect from them
-Include a risk-reversal feature such as a 'home buyer guarantee' or an 'easy exit' from the buyer agreement if they're unhappy.
Top 5 Ways to Provide Overwhelming Value to Buyer Clients
Fact: If you're not doing anything for them that they can't do on their own, why would they hire you in the first place, much less pay your fee? Setting them up on a search isn't enough! The press has a talking point that goes like this: 'You've got Zillow too. What's the big deal about finding a house?'
Need more training on this? Join Premier Coaching today to get the Buyer's Presentation, Buyer Prequalification Scripts, and the Buyer Mastery coaching you'll need to thrive in this new market. Don't wait until it's too late to polish your buyer skills!