Bay FC General Manager Lucy Rushton on building a club from scratch and pulling off the most expensive transfer ever
Bay FC are the new kids on the block in the NWSL – and before a ball had even been kicked, they had made huge moves in the game. From Jen Beattie, to Asisat Oshoala, to Rachel Kundananji for a world record transfer fee, they have built an eye-catching squad. The challenge now is making it all fit together.
The woman behind all that is Lucy Rushton. Former General Manager at DC United and Head of Technical Recruitment and Analysis at Atlanta United, there are few women in football who have broken quite as many ceilings as Lucy in the men’s game. Now, she’s the brain behind one of the most exciting expansion sides ever in the NWSL. Lucy catches up with Chloe to discuss how you create a club identity from nothing, how you convince players to join a squad when there isn’t even a training ground yet, and Bay FC’s ambitions to change the face of women’s sport forever.
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