Google Cloud Next 2024: Building an AI advantage

Google Cloud Next 2024: Building an AI advantage

By IT Pro

This week has seen Google Cloud’s annual Next conference in full swing, with the hyperscaler having made major announcements on generative AI and the infrastructure necessary to support it.

Having spent the past year playing catch-up with Microsoft and OpenAI, Google Cloud is now in a place where it’s ready to press its advantage in AI, years after the company first declared itself “AI first”. But has it succeeded in this mission, and if so – what are the tangible benefits for Google Cloud customers?

In this episode, recorded live at Google Cloud Next 2024 Rory speaks to Bola Rotibi, Chief of Enterprise Research, CCS Insight, to explore some of the most notable trends at the event and unpack why Google has a strong advantage in the AI space.

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