GEN C: Sponsored Episode: Revolutionizing Digital Ownership: How Safe’s Smart Accounts Empower Brands

In this bonus episode of ‘Gen C’, discover how Safe is revolutionizing digital asset management with programmable smart accounts.

Lukas Schor, Co-Founder of Safe, joins Sam to explain how the platform enables users to create programmable smart accounts for securely managing their digital assets. He discusses how Safe's smart contracts provide more flexibility and security than traditional private key wallets, and how it is being utilized by companies like WorldCoin, Reddit, and Budweiser for managing digital assets and NFTs. Lukas also shares insights on building Web3 native brands and the future of crypto as a payment method.

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Safe (formerly Gnosis Safe) is the ownership layer of web3 with the most battle tested smart accounts. Trusted to secure over $100 billion, Safe offers unparalleled usability and security for individuals, DAOs, and institutions. Experience true digital ownership with Safe's flagship web and mobile wallet and its leading account abstraction infrastructure. Get started today at safe.global.

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"Gen C" features hosts Sam Ewen and Avery Akkineni. Executive produced by Jared Schwartz and produced by Uyen Truong. Our theme music is "1882” by omgkirby x Channel Tres with editing by Doc Blust. Artwork by Nicole Marie Rincon.

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