The NBA's Media Rights Are Up for Grabs. Billions Are at Stake.

The National Basketball Association is in advanced stages of a new round of media-rights deals. WSJ’s Amol Sharma unpacks why several major media players are jostling for the lucrative rights. Further Reading: -NBC Prepares $2.5-Billion-a-Year Bid to Pluck NBA Rights From TNT  -Amazon, YouTube Vie for NBA Streaming Rights as League’s Media Talks Heat Up  Further Listening: -Why Three Media Giants Are Betting on Sports Streaming  Learn more about your ad choices. Visit megaphone.fm/adchoices