Ep 114 Real Strategies to Sell An Emerging Franchise Brand with Dominique Main, CFC of BrightFran
Most emerging franchise brands feel the pressure of growth and expansion early on. It's a challenge that is unavoidable. On this follow up episode to an earlier one, we focus on what many new brands fail to understand when it comes to the franchise sales process. We discuss how mindset can make or break the expansion. How franchisors need to tailor their messaging to be less about the brand and more about the candidate and their motivating factors.
This is great episode for any new franchisors looking to grow, but unsure how or where to start.
