The Bumble Fumble

How did Bumble get its (celibacy-themed) rebrand so wrong? What does it tell us about general dating app burnout? Cristen revises the brand's millennial girlboss origin story, its promise of female empowerment and Whitney Wolfe Herd's path to self-made billionaire. Highlights include: AI dating coaches, a sketchy Russian billionaire, corporate apologies, a Bumble-themed nunnery and costly roses on Hinge. SPILL YOUR DATING APP THOUGHTS AND STORIES: hello@unladylike.co Follow Unladylike: Instagram and TikTok Join the Unladies' Room Patreon Shop merch Advertise with Multitude Productions Learn more about your ad choices. Visit megaphone.fm/adchoices