Business Wars

Jeep vs Bronco |  Back in the Saddle | 5

David is going behind the scenes with Ford’s Director of Vehicle Personalization, Mark Grueber, who helped power the “Bronco Underground.” You heard him in this season of Business Wars, and now he’s sharing what it was like to bring the iconic Bronco back to life — and how its buzzy launch almost bottomed out. Later, Larry Webster, Editor-in-Chief of the popular automotive outlet <a href="https://www.hagerty.com/media/" rel="noopener noreferrer" target="_blank">Hagerty Media</a>, joins David to talk about the legacy of trailblazing SUVs like Jeep and Bronco, and whether we could see more electric off-roading vehicles in our future.  Listen to Larry’s <a href="https://podcasts.apple.com/us/podcast/never-stop-driving/id1720205748" rel="noopener noreferrer" target="_blank">Never Stop Driving</a> podcast from Hagerty. Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting <a href="http://wondery.com/links/business-wars/" rel="noopener noreferrer" target="_blank">wondery.com/links/business-wars/</a> now.See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

Netflix vs. HBO. Nike vs. Adidas. Business is war. Sometimes the prize is your wallet or your attention. Sometimes, it’s just the fun of beating the other guy. The outcome of these battles shapes what we buy and how we live. Business Wars gives you the unauthorized, real story of what drives these companies and their leaders, inventors, investors and executives to new heights -- or to ruin. Hosted by David Brown, former anchor of Marketplace. From Wondery, the network behind Dirty John and American History Tellers.Listen to Business Wars on the Wondery App or wherever you get your podcasts. Experience all episodes ad-free and be the first to binge the newest season. Unlock exclusive early access by joining Wondery+ in the Wondery App or on Apple Podcasts. Start your free trial today by visiting <a href="http://wondery.com/links/business-wars/" rel="noopener noreferrer" target="_blank">wondery.com/links/business-wars/</a> now.