The Art of Property Pricing: Simple Steps to CMA Success
Pricing is one of the most important skills you need to be a successful and effective real estate professional. With more inventory and fewer motivated buyers in the market, mispricing a home can cause your listing to expire, cause you to be fired, or make your buyer miss out by offering the wrong price. Whether you’re pricing a listing or advising a buyer what to offer on their dream home, it’s time to sharpen those skills.
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Note: Don’t assume everything in your market has the same pricing trends! Pricing is a case-by-case analysis and strategy.
For Example, one zip code may have longer days on the market, more competition, and new construction to compete with. The next one you either list or write a buyer contract for may be the only home on the market with the potential for multiple offers.
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