Todd McFarlane | Reinventing Spider-Man and Spawning an Empire

Listen here to discover how Todd McFarlane reinvented comic book icons, founded Image Comics, and revamped the toy business with a priority on quality!

What We Discuss with Todd McFarlane: How Todd McFarlane successfully reinvented Spider-Man and created the iconic character Venom while working at Marvel Comics, despite facing resistance from his bosses who were reluctant to change the status quo. Why Todd left Marvel to co-found Image Comics, which became the third-largest comic book company in the world — and where he set records for independent comic book sales with his highly successful character Spawn. Why Todd emphasizes the importance of creating the best possible product and offering it at a competitive price point, even if it means spending more time and money than the competition. How Todd's unorthodox negotiation tactics allow him to outlast opponents in meetings and get better deals. Todd is a living example that you can succeed by embracing your creativity, focusing on quality, and challenging the status quo. With hard work and a willingness to innovate, you can make a significant impact in your chosen field. And much more...

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