Masters of Scale

Tinker your way to scale: James Dyson

James Dyson's journey to building a global invention enterprise began with a simple goal: to build a better vacuum. After 5,000+ prototypes and years of precise tinkering, his innovative bagless vacuum was ready. But none of the big brand names wanted it. So he started the Dyson company, betting that customers would be swayed by new technology, better performance, and distinctive design. Today the Dyson Corporation commands $9 billion in annual revenue, and — driven by engineering curiosity — develops products from air purifiers to hair dryers, even making a big bet on an electric car (that never hit the market). James Dyson’s inspiring story of scale involves challenging experts at every turn, relentless iteration, and a resilient view of failure as a stepping stone to the next breakthrough.Read a transcript of this episode: <a href="https://mastersofscale.com/" rel="noopener noreferrer" target="_blank">https://mastersofscale.com</a>Subscribe to the Masters of Scale weekly newsletter: <a href="https://mastersofscale.com/subscribe" rel="noopener noreferrer" target="_blank">https://mastersofscale.com/subscribe</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.