The Next Big Idea

FRICTION: How Smart Leaders Make the Right Things Easier (with Adam Grant & Bob Sutton)

Today, Adam Grant and Bob Sutton, two legends of organizational psychology, discuss Bob’s new book, “The Friction Project: How Smart Leaders Make the Right Things Easier and the Wrong Things Harder.”
🎙️ This interview first appeared on Adam’s podcast, “ReThinking.” Follow it now on Apple Podcast or Spotify.
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The Next Big Idea is a weekly series of in-depth interviews with the world’s leading thinkers. Join our host, Rufus Griscom — along with our curators, Malcolm Gladwell, Adam Grant, Susan Cain, and Daniel Pink — for conversations that might just change the way you see the world. New episodes every Thursday.