McDonald’s Wants To Offer Quality And Value. Can It Do Both?

McDonald’s Wants To Offer Quality And Value. Can It Do Both?

By The Wall Street Journal & Gimlet

Joe Erlinger, President of McDonald’s USA, sits down with Kate Linebaugh to talk about how the company is trying to keep customers happy despite rising prices and a shift towards healthier eating. Further Reading: - The Fast-Food Fight Over the $5 Meal Deal  - A Day in the Life of a California Fast-Food Manager Who Makes Up to $174,000  Further Listening: - Farm-to-Table Pioneer on Why We Still Need Better Food  - Beyond Meat Loses Its Sizzle  Learn more about your ad choices. Visit megaphone.fm/adchoices
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