Eric Liedtke: How to Avoid Fast Fashion and Go Sustainable

By Darin Olien

SuperLife with Darin Olien

10/07/24·1h 22m

Did you know that your wardrobe choices can either destroy or save the planet? Fast fashion is a major polluter, from toxic dyes to synthetic fabrics that shed microplastics – but sustainable fashion can help save your health + the planet! This is what we dive into in this episode of the Darin Olien Show with guest Eric Liedtke, founder of Unless Collective.

We explore innovations in plant-based fashion, discuss the shift away from petrochemical-based materials and fast fashion, the potential of natural materials, the critical importance of sustainable material choices and more!

Eric Liedtke, founder of Unless Collective, a plant based streetwear designed to leave zero plastic waste. Eric left Adidas after being their Global Brand Manager for 25+ years to create a brand with the end in mind - “Taking care of the earth and creating a sustainable future is in all of our hands. We want to be on the forefront of that change.”

We discuss:

(01:43) Sustainability Certifications and Company Focus

(08:26) Transitioning Fashion Industry Towards Sustainability

(15:26 ) Legacy and Sustainability in Modern Society

(21:51) Ocean Advocacy and Fashion Pollution Awareness

(27:52) Power of People in Eco-Consciousness

(31:45) Power of Social Media Advocacy

(43:40) Challenges in Color and Materials

(48:30) Material Science

(54:39 0) Greenwashing vs Positive Intent in Sustainability

(01:09:07) Innovative Sustainable Alternatives

Don’t forget…