The Resurrection of Abercrombie & Fitch

In the late 1990s and early 2000s, Abercrombie & Fitch was the hottest teen clothing brand. Kids would flock to their local mall to get the expensive, moose-emblazoned apparel. But then, after a series of controversies and a change in fashion, the brand seemingly lost its edge. WSJ’s Katie Deighton reports on how Abercrombie & Fitch revived itself and embraced millennial women.  Further Listening: - Shein Took Over Fast Fashion. Then Came the Backlash.  - The Unraveling of Stitch Fix  - Old Navy Tried to Make Sizes for All. It Backfired.  Further Reading and Watching: - How Jeans for Millennials Helped Revive Abercrombie & Fitch Stock  - Abercrombie & Fitch Is Reaping the Rewards of Taking Adult Women Seriously  Learn more about your ad choices. Visit megaphone.fm/adchoices