Sliced Bread

Introducing Dough

Dough is a new series from BBC Radio 4 which looks at the business behind profitable, everyday products and considers how they might evolve in the future.In each episode, entrepreneur Sam White, futurist Tom Cheesewright and a host of technology experts take on a popular product, look at where the smart money's going now and then try to predict what that could mean for all of us in the years ahead.The series starts on BBC Radio 4 and will be available in the Sliced Bread feed on BBC Sounds weekly from Thursday, 18 July 2024.

The series that investigates the latest ad-hyped products and trending fads promising to make us healthier, happier and greener. Are they really 'the best thing since sliced bread'? Science presenter Greg Foot finds out.Greg speaks to experts on a bunk-busting mission to test the latest consumer trends chosen by listeners. Do they live up to the hype? Or are they just marketing BS?Greg chats to the experts, dives into the data, performs tests and crunches the numbers before putting his findings back to the listener so they can decide if it's worth spending their hard earned money on.For this brand new series of Sliced Bread, episodes will be released weekly wherever you get your podcasts. But if you’re in the UK, you can listen to the latest episode, a week earlier than anywhere else, first on BBC Sounds.If you have a suggestion for a product to investigate, you can email the team on sliced.bread@bbc.co.uk or send a WhatsApp voice note via the number 07543 306807.Sliced Bread is produced by BBC Audio North for BBC Radio 4 and BBC Sounds.