Formula For Success

Madness & the Media: The inside story of Jordan’s greatest PR moves

DC and Eddie are joined this week by the former head of press and PR at Jordan Grand Prix, Giselle Davies. She recalls how the F1 underdogs wowed the media with stunts like a circus-inspired car launch and by bringing in models like Katie Price (aka the other Jordan). Plus how she dealt with drivers like Gerhard Berger and Ralf Schumacher and tried her best to tame EJ. DC and EJ also tackle listener questions on Checo Perez’s loss of form and Eddie’s memories of Italian driver Andrea de Cesaris. Anchors, you can now join the <a href="https://ffs.supportingcast.fm/" rel="noopener noreferrer" target="_blank">FFS! Club</a> for ad-free listening, bonus episodes and more! Get in touch with DC and Eddie by emailing ffs@whisper.tv and follow the show on <a href="https://www.instagram.com/f1forsuccess/" rel="noopener noreferrer" target="_blank">Instagram</a>, <a href="https://twitter.com/f1forsuccess" rel="noopener noreferrer" target="_blank">Twitter</a>, <a href="https://www.youtube.com/channel/UCE0VVteSf3RcCnyfRcMphFg" rel="noopener noreferrer" target="_blank">YouTube</a> and <a href="https://www.tiktok.com/@f1forsuccess" rel="noopener noreferrer" target="_blank">TikTok</a>. Produced by <a href="https://whisper.tv/" rel="noopener noreferrer" target="_blank">Whisper</a>Executive Production by <a href="https://whisper.tv/" rel="noopener noreferrer" target="_blank">Whisper</a> &amp; <a href="https://newstrange.com/" rel="noopener noreferrer" target="_blank">New Strange</a>Recorded &amp; Edited by <a href="https://newstrange.com/" rel="noopener noreferrer" target="_blank">New Strange</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.

Formula 1 royalty David Coulthard and Eddie Jordan share their forthright opinions on life inside and outside the paddock. Join every week for a unique take on sport, business, media and motor sport with DC and EJ shooting straight from the hip. Full of insight, analysis and life lessons with two of sport’s great storytellers, and plenty of special guests along the way. Produced by <a href="https://whisper.tv/" rel="noopener noreferrer" target="_blank">Whisper</a>Executive Production by <a href="https://whisper.tv/" rel="noopener noreferrer" target="_blank">Whisper</a> &amp; <a href="https://newstrange.com/" rel="noopener noreferrer" target="_blank">New Strange</a>Recorded &amp; Edited by <a href="https://newstrange.com/" rel="noopener noreferrer" target="_blank">New Strange</a> Hosted on Acast. See <a href="https://acast.com/privacy" rel="noopener noreferrer" style="color:grey;" target="_blank">acast.com/privacy</a> for more information.