Your Summer 2024 Open House Plan
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Open Houses are an amazing source of business, especially when the market is so tight on inventory. Don't ignore this amazing opportunity to secure both motivated buyers AND new listings. Don't just 'sit' at your open houses. Learn to monetize them.
If you don't have your own open house this weekend, 'borrow' an open house from an agent or your broker. It's also ok to hold ANY open house from any broker in your state. Lead with the right house, not the agent or broker.
Why would you spend time and money speculating on unproven, unpredictable lead generation 'ideas'? Instead, create a predictable, duplicatable, and systematized open house plan. Commit to making this a lead-generation machine.
PART ONE
How To Monetize Your Open Houses
Choose the right house! First-time 'move-up' homes are the best. Popular neighborhoods, school districts, and zip codes. The more curb appeal the better! You know what's hot and what's not, so choose wisely. Don't hold an open that is behind gates, up a twisty road, hard to find, hard to park, or other inconveniences that will deter the turn-out.
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