The Cult of Glossier

By Amanda Montell & Isa Medina

Sounds Like A Cult

04/06/24·1h 7m

Catch Amanda back on tour this summer!

July 29: The Age of Magical Overthinking book talk at Elliott Bay Book Company in Seattle, WA (free!)

Time to Milky Jelly™ cleanse your souls, culties. If you were alive in 2017, and anywhere near our same millennial pink corner of the internet, then you KNEW what a Glossier girl was. The emblem of relatable-but-aspirational coolness helmed by cult leader… ahem, CEO… Emily Weiss (of The Hills fame) was so much more than a cosmetics line. Glossier was a lifestyle, a uniform, an identity template, a cultural phenomenon, a religion? Come on, those pink bubble wrap pouches??? If you had one, it meant you’d reached a certain kind of ~enlightenment~. Alongside the likes of other rare brands like Starbucks and SoulCycle, Glossier was a ”cult-followed” company through in through… but was something more sinister lurking underneath? Why did the brand take off as astronomically as it did? And what is the status of the “cult” now? At long last, host Amanda is (over)analyzing the spiritual movement that is Glossier with none other than beauty journalist Marisa Meltzer, author of the New York Times bestselling book Glossy: Ambition, Beauty, and the Inside Story of Emily Weiss's Glossier (out now in paperback!).

To order Amanda's new book, The Age of Magical Overthinking: Notes on Modern Irrationality, click here :) To subscribe to her new Magical Overthinkers podcast click here!

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