The Cult of Multi-Level Marketing

Ask and you shall receive! This week, we’re covering our single most listener-requested topic: The “cult” of multi-level marketing (aka MLMs). Most of us have a former high school classmate or two who got sucked into a pay-and-recruit organization like Amway, Mary Kay, or Young Living. MLMs are at once the butt of countless jokes about pyramid schemes and brainwashed #girlbosses, and yet they maintain a profound hold on a certain slice of aspiring entrepreneurs, who’ve been promised that some shadily structured “once-in-a-lifetime opportunity” will guarantee them the American Dream (and more). MLMs are certainly scammy, but are they culty? And if so, what kind of “cult” are they? In this episode, we attempt to find an answer...