How Trauma Transforms Consumer Psyche | Retail Reborn Episode 1

How Trauma Transforms Consumer Psyche | Retail Reborn Episode 1

By The Business of Fashion

In Episode 1 of The Business of Fashion’s new podcast series, presented by Brookfield Properties, Doug Stephens and social psychologist Sheldon Solomon PhD. examine the impact of collective trauma on consumer behaviour, as Covid-19 sees consumers grapple with mortality. 

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