Masters of Scale

Blitzscaling bourbon: How Fawn Weaver built Uncle Nearest whiskey

Fawn Weaver, founder of Uncle Nearest Premium Whiskey, joins host Jeff Berman to share scale lessons from building one of the fastest-growing spirit brands in history. Hear how a photo in the newspaper inspired Fawn to uncover a forgotten legacy, break into the whiskey business, and craft a billion-dollar brand.Fawn’s book Love &amp; Whiskey is available here: <a href="https://loveandwhiskeybook.com/" rel="noopener noreferrer" target="_blank">https://loveandwhiskeybook.com/</a> Read a transcript of this episode: <a href="https://mastersofscale.com/" rel="noopener noreferrer" target="_blank">https://mastersofscale.com</a>Subscribe to the Masters of Scale weekly newsletter: <a href="https://mastersofscale.com/subscribe" rel="noopener noreferrer" target="_blank">https://mastersofscale.com/subscribe</a>See Privacy Policy at <a href="https://art19.com/privacy" rel="noopener noreferrer" target="_blank">https://art19.com/privacy</a> and California Privacy Notice at <a href="https://art19.com/privacy#do-not-sell-my-info" rel="noopener noreferrer" target="_blank">https://art19.com/privacy#do-not-sell-my-info</a>.

On Masters of Scale, iconic business leaders share lessons and strategies that have helped them grow the world's most fascinating companies. Founders, CEOs, and dynamic innovators join candid conversations about their triumphs and challenges with a set of luminary hosts, including founding host Reid Hoffman (LinkedIn co-founder and Greylock partner). From navigating early prototypes to expanding brands globally, Masters of Scale provides priceless insights to help anyone grow their dream enterprise.