#56 - Going Feral with Jimmy Funkhouser
Jimmy Funkhouser left the corporate world behind to start Feral. Fast forward just a few short years, and Feral is growing to the point where they’re opening a second location in Denver. Jimmy is doing things far differently than your average outdoor store - he meets the customer where they are in their journey and makes them feel at home and accepted no matter what.
Show Notes and Links
Origin of FeralOutdoor gear shops as the front line to conservationThe transition from corporate to business ownerThe desire to make a differenceHow the outdoors changed Jimmy’s lifeThe draw of the RockiesWhat inspired Jimmy to get outdoorsMeeting the customer where they’re at in their journeyOn not having an elitist attitude towards customersThe Feral ExperienceAdvice to new backpackershttps://feralmountainco.com/https://www.instagram.com/feralmountainco/https://www.youtube.com/channel/UCaSMq7RHKiiP8F_mt3xWqlQhttps://www.facebook.com/feralmountainco/https://twitter.com/feralmountaincoThanks for listening! Check out the links below to learn more, connect, and support the show.
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