Threadless Founder + CEO Jake Nickell on an early business trip to license Minecraft and a Swedish tradition that wasn't a tradition at all
In 2012, Threadless CEO Jake Nickell was on a business trip in Sweden with his head of partnerships Wilson Fong. At a meeting at the H&M headquarters, H&M&aposs VP of eCommerce told Jake and Wilson about a Swedish tradition that would make any introvert nervous. The newfound knowledge would turn out to be pivotal in the next day&aposs meeting with the makers of Minecraft. But was it even a tradition at all?
