LavaMae founder Doniece Sandoval on the homeless woman's cry that set her nonprofit in motion
In 2011, San Francisco was booming -- but not for everyone. As Doniece Sandoval, a successful PR exec, was walking through the city&aposs design district, she came across a homeless woman crying that she would never be clean. That encounter would set Doniece on a path to change the lives of thousands of unhoused in San Francisco and beyond.