Is the Music Video Dead? (with Michael Cragg)

Is the Music Video Dead? (with Michael Cragg)

By DJ Louie XIV

In the past few years, we've seen a serious decline in the centrality of and views for music videos across the board, even for the biggest pop stars. Journalist Michael Cragg recently chronicled this phenomenon in his piece for The Guardian, "'This is an Art Form— and We're Losing it': Is the Music Video Dying?" and today, he joins DJ Louie to discuss the piece and the general state of the music video in 2024. Is the music video format still vital? Why has viewership declined? What do we lose if we allow music videos to slip away entirely and is there a way to save them?

Join Pop Pantheon: All Access, Our Patreon Channel, for Exclusive Content and More

Shop Merch in Pop Pantheon's Store

Come to Gorgeous Gorgeous NYC on 5/10 at Sultan Room

Come to Gorgeous Gorgeous LA on 5/18 at Los Globos

Follow Michael Cragg on Twitter

Follow DJ Louie XIV on Instagram

Follow DJ Louie XIV on Twitter

Follow Pop Pantheon on Instagram

Follow Pop Pantheon on Twitter

-
-
Heart UK
Mute/Un-mute