Where are All the New Pop Stars? (with Billboard's Elias Leight)
There are more pop artists than ever but very few of them seem to be able to grab a serious foothold at the top of the heap. Billboard's Elias Leight has been covering this topic extensively lately and for this week's B-side, he joins DJ Louie to break down why it's become nearly impossible to ascend to pop's A-List in the Tik Tok era, how various factions— from artists, to labels, to fans— are reacting to this and how each may need to adjust expectations for what a successful pop career means in the context of this new paradigm.
Read Elias' piece "Pop Stars Aren't Popping Like They Used To " in Billboard
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