Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Brad Hiranaga: “I’ve been in love with brands since I was 5 years old.”

It's not just about marketing for Brad Hiranaga. As the Chief Brand Officer, North America for General Mills, Brad has been helping the company realize its potential as a force for good: from encouraging families to connect around the dinner table, to fighting the hunger gap with the No Kid Hungry initiative. In fact, he's been working tirelessly to improve food security and accessibility during this pandemic. Learn why he was so committed to brands as a 5-year old (hint: it had something to do with living so close to Nike!), how a landscaping gig played an outsized role in his understanding of business, and how he's harnessed teams and research to modernize legacy brands.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.