Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Marisa Thalberg:  “Connect the dots that aren’t obvious”

From Estee Lauder to Taco Bell to now EVP, Chief Brand and Marketing Officer at Lowe’s, Marisa Thalberg hasn’t had the most obvious career path. But when you’re as creative as she is, it’s easy to connect those dots! (Did you realize that Taco Bell markets like a fashion brand?) Tune in to hear Marisa and Bob discuss how writing plays as a second-grader shaped her schooling, why she started the “Executive Moms” blog, and the simple reason she’s been championing audio as a vital marketing tool for years. Plus, discover how she’s ushered Lowe’s through a period of growth during this pandemic while showcasing the company’s spirit.   [Interview recorded on May 19.]  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.