Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Bobbi Brown: “I started doing it my way... and it caught on!”

When Bobbi Brown couldn't find a major she wanted, she created her own at Emerson College. When she didn't want to conform to the style of the times, she innovated a more natural make-up look. And when she couldn't find the make-up she wanted to purchase, she created her own. Tune in as Bob and Bobbi chat about what it takes to launch an insanely successful brand, why young entrepreneurs should be a little more patient before looking for that Series A, and why she wore jeans every time she was invited to the White House! Plus, hear about Bobbi's new pursuits, from opening a hotel, diving into the wellness industry, where she sees green space in the make-up industry and why she's launching a new podcast-- Beyond the Beauty with Bobbi Brown-- with iHeart! (You should tune in to that one too!)   Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.