Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Gerry Laybourne: "Have you ever been slimed? It is wonderful!"

Known as the "fairy godmother of Nickelodeon," Gerry Laybourne took a channel for pre-schoolers and turned it into a cultural phenomenon. Hear how she led Nickelodeon into tween entertainment; why the channel truly spoke to its audience (it was the first one to take kids' side!), and the real story behind why Nickelodeon started sliming kids. Plus, we get into how Gerry transformed the Disney channel; launched her own network, Oxygen, with Oprah; and how her new project, CHKN ,is creating a new type of sandbox for kids. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.