Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Tom Freston: “I never wanted to be a mainstream businessman. I still don’t.”

Tom Freston has a rare skill: the ability to pair raw, creative visionaries with the establishment to create bigger and bolder ventures than either could dream up on their own. From his work at MTV and Viacom— creating a “hothouse” for nurturing talent and spreading TV networks  across the globe, to nudging Vice from a street magazine to an Emmy-winning news service and multimedia behemoth, learn why Freston thinks you need to stay humble, how owning the IP changed the game for MTV and Nickelodeon, and why not buying MySpace may be the smartest thing he did for his career. Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.