Math & Magic: Stories from the Frontiers of Marketing with Bob Pittman

Tom Brokaw: “I’m not one who says we ought to go back to the old days.”

Tom Brokaw didn’t win all those Peabodies and Emmys (and a Presidential Medal of Freedom) by cooling his heels! Hear how the legendary anchorman worked his way up from a little radio station in Omaha, why he thinks Watergate turned everyone into an investigative reporter, and how saying yes to opportunities and following his curiosity gave him the edge when the Berlin Wall came crumbling down. Plus, learn how he got a generation of quiet war heroes to finally talk about their experiences.  Learn more about your ad-choices at <a href="https://www.iheartpodcastnetwork.com">https://www.iheartpodcastnetwork.com</a>See <a href="https://omnystudio.com/listener">omnystudio.com/listener</a> for privacy information.

How do the smartest marketers and business entrepreneurs cut through the noise? And how do they manage to do it again and again? It's a combination of math—the strategy and analytics—and magic, the creative spark. Join iHeartMedia Chairman and CEO Bob Pittman as he analyzes the Math and Magic of marketing—sitting down with today's most gifted disruptors and compelling storytellers.